Provincial jobsites
- Category: Product/UI Design
- Client: HR Adworks
- Project date: 2012-2013
- Project: mbjobs.ca / skjobs.ca / abjobs.ca (all inactive)
The Product:
mbjobs.ca (currently inactive) was a jobsite that connected provincial jobseekers from Manitoba to local employers looking to fill current openings.
The Challenge:
Bringing the jobsite up to date with a new fresh redesign of the user interface. As well incorporate a bunch of new features into the product, including a dynamic back end that could accommodate the growing needs of both employers and jobseekers. Employers now needed the ability to register their organization, purchase job postings or packages, manage those postings, as well as be able to sort through applicants. Jobseekers would need to upload and manage their resume, apply for jobs, and share postings with their friends.
Another requirement was to give the internal staff the ability to upload postings from the local newspapers who had a partnership with the company. .
The Process:
- Research major jobsites and local competitors
- Identify list of requirements for employers, jobseekers, and internal staff
- Create wireframe sitemap doc
- Work with contracted developer to create back end structure
- Create simple design template wireframe
- Finalize design mockups
- Integrate user interface with back end
- Review and test employer functionality: registration, payment, posting jobs
- Review and test jobseeker functionality: registration, upload resume, apply for jobs
- Review and test internal staff functionality: transfer posting, forwarding of applications
- Finalize designs
- Final testing & tweaks
- Public Release
The Work:
Some small visual insights of how the project moved through the stages of the process.
- Process Stage: Create wireframe sitemap doc.
- A full sitemap was needed to make sure all user paths were accounted for. One was created for each user type (Jobseeker, Employer, Internal).
*Image reproduced from old deleted files
- Process Stage: Create simple design template wireframe.
- A line drawn design template was created for the main design template before the full high fidelity mockups were made.
*Image reproduced from old deleted files
- Process Stage: Public release.
- The finalized website homepage template with all the elements together.
The Solution:
After months of planning, meetings, and consultation with our trusted client base it was made clear that each user group was to be explored fully. Integrating those user groups into a single site was the challenge. It was key to prioritize the order of content and once that was done successfully the site’s UI began to take shape.
The website’s rollout was done over all 3 provinces with a marketing and advertising campaign that centred around job fair’s and HR tradeshows. The campaign flooded the website with thousands of jobseekers and loads of job postings with some employers sold annual unlimited packages to post all of their jobs.
The 3 revamped provincial jobsites were the main hub for the company to expand their business to include adding newspaper postings, sell custom company-specific jobsites (that would feed postings automatically to the provincial sites), and compete for years with the big national jobsites.